Branding: CloudWear

CloudWear is a lifestyle label built for softness and ease. Cozy sweat sets, breathable tees, and pieces that move like air. It’s for the ones who crave comfort but still want to look pulled together, the ones who believe style should feel like exhaling.

This project came from Brief Corp’s weekly design challenge, a space for creatives to build passion projects that attract their dream clients. For CloudWear, I imagined a world that’s casual but intentional. Think weekend comfort with premium materials, clean design, and a tone that keeps things light.

I created the full brand identity, including the logo suite, color palette, typography system, campaign direction, and copywriting. The visuals lean into calm neutrals and soft gradients that feel like motion caught midair. Everything was designed to look and feel like floating, easy, balanced, and real.

The tagline, Chill Harder, captures the entire spirit of the brand. It’s confidence without trying, effort without efforting. The copy stays conversational and grounded, turning comfort into an aesthetic instead of an afterthought.

The scope

• Brand Identity

• Logo Suite + Color Palette

• Campaign Copywriting

• Marketing Headlines + Ad Design

• Tagline Development

• Creative Direction

Why this direction works

CloudWear taps into the new version of luxury: quality, comfort, and ease. It’s not about status or perfection. It’s about how you feel when you pull on your favorite hoodie and everything else falls into place.

The brand balances modern minimalism with warmth, creating a world that feels soft, wearable, and human. It’s relaxed but intentional, built for the in-between moments, a quiet kind of confidence you can wear.