Small Business marketing audit
Feeling stuck with your marketing or unsure if your brand is really connecting?
The WHC Small Business Audit gives you an unbiased, expert assessment of your business’ current marketing strategy. Over 5–7 business days, we uncover what’s working, what’s missing, and where opportunities lie, so you can:
Attract more of the right customers
Make smarter decisions with your time and budget
Build a brand and marketing approach that actually drives results
Think of it as your roadmap for clarity, cohesion, and growth. Here are the areas we investigate:
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Branding
Your brand is more than a logo—it’s how people recognize and remember you. We’ll evaluate consistency, professionalism, and whether your brand resonates with the right audience.
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Website
Your website is your digital storefront. We’ll check usability, responsiveness, and conversion potential, ensuring visitors can easily understand your offerings and take action.
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SEO (Search Engine Optimization)
If people can’t find you online, it doesn’t matter how great your brand is. We’ll analyze your website’s visibility, keywords, and optimization to help you attract organic traffic.
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Social Media
We’ll review your presence across platforms—what’s engaging your audience, where improvements are needed, and how to turn followers into customers.
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Digital Footprint
Your business exists in more places than your website and socials. We’ll evaluate directories, review sites, and other channels where potential customers might look for you.
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Content
Every business tells a story. We’ll review your website copy, social posts, emails, and more to ensure your messaging builds trust, communicates your value, and attracts the right audience.
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Paid Advertising
If you run ads (Google, Facebook, Instagram), we’ll assess performance, efficiency, and ROI. Not running ads? We’ll advise whether they could help your business grow.
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Competition Analysis
Know your competition. We’ll identify what your top competitors do well, where they fall short, and how you can stand out to win customers.
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Marketing Strategy
A strong business doesn’t “post and pray.” We’ll assess whether your marketing has a clear, effective plan and highlight opportunities to improve targeting, messaging, and campaigns.
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Products & Services
We’ll examine your offerings to ensure they’re clear, compelling, and positioned to attract and convert the right customers.
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Sales Strategy
It’s not just about having great products—your process should guide potential customers smoothly from interest to purchase. We’ll identify gaps that may be costing you sales.
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Client Reviews
Online reviews are critical. We’ll analyze feedback, volume, and response strategy to help build credibility and trust.
the outcome
At the end of your Small Business Audit, you’ll receive a detailed, actionable report highlighting strengths, weaknesses, and opportunities. You’ll leave with clarity, a clear plan, and confidence in the next steps to grow your brand and attract customers.
Optional follow-up consultations can help prioritize actions and make an implementation plan that aligns with your goals.
The Small Business Audit is perfect for:
Entrepreneurs and small business owners looking for brand clarity and strategy guidance
Product makers who need cohesive visuals, messaging, and campaigns
Anyone feeling overwhelmed or uncertain about their marketing and wanting a clear roadmap