Creative Strategist & Brand Storyteller for Small Business Owners and Makers

I’m Lydia Pinkerton, a brand designer and marketing strategist blending fine-art roots with years of corporate leadership to help small businesses build identities that feel intentional, memorable, and human.

My work sits at the intersection of story and strategy, shaping brands that not only look good but actually support growth.

At Weird Hand Creative, everything centers on a simple idea: strong brands are built through clarity, creative problem-solving, and design that carries real personality. If you’re ready for branding or marketing that feels aligned with your vision and grounded in strategy, you’re in the right place.

Need a fresh perspective? → Let’s Chat
A woman standing on a large rock at the edge of a canyon with red rock formations in the background, wearing outdoor clothing and sunglasses.

Heres how I help you

  • Close-up of a vintage barber chair with brown leather upholstery and a metal footrest, featuring the Noble Barbershop logo overlay.

    Brand Strategy & Identity

    Define who you are, who you serve, and how you show up. I translate your vision into cohesive visuals, messaging, and systems that make your brand clear, memorable, and aligned with your business goals.

    build your brand
  • Collage of jewelry and people, including necklaces, earrings, and stones, with some people talking and an individual showing a handshake.

    Creative Direction & Campaign Strategy

    Launching a collection or coordinating a campaign? I guide the storytelling and design so your brand stays consistent, compelling, and strategically positioned to resonate with your audience.

    tell a better story
  • Tablet displaying a webpage titled 'The Federal Difference' with a black and white image of a classical statue on a desk.

    Website Design (Squarespace)

    Turn your website into a digital home. I create beautifully designed, strategy-led Squarespace sites that reflect your brand, make it easy for clients to engage, and help you stand out online.

    launch your site
  • Hand drawns illustration of two hands shaking, one green and one white, on a green background.

    Small Business Audits & Marketing Strategy

    Not sure where to start? I audit your brand, marketing, content, and online presence, including a review of your top competitors, and deliver a clear, actionable roadmap so you can move forward with confidence.

    start your audit
A young woman with long wavy hair wearing a light green sweater, smiling, standing against a textured white wall.

what its like working with me

  • Everything starts with a casual, no-pressure conversation. I listen carefully to understand your business, your market, and your goals. This is where I learn what is working, what is challenging, and what your biggest opportunities are.

  • After our call, we pinpoint your most pressing needs and outline a doable budget. Together, we decide the best path forward, whether that is a brand refresh, a new website, creative direction for a collection, or a full small business audit.

  • I create a tailored plan that fits your business. If you need a website, branding and strategy must come first. If branding or strategy is not in place yet, we start there and move step by step. For collection creation, design direction, or audits, the process is the same. I gather insights, assess your current position, and deliver a clear roadmap with actionable next steps.

  • Once the plan is ready, I guide you through implementation, whether that is rolling out your brand visuals, launching a website, or executing a campaign. I provide ongoing support to ensure your brand stays consistent, cohesive, and effective.

Book your discovery call today

Need a fresh perspective on your brand?

Let’s talk about your business, your goals, and the challenges you’re facing. Whether you need a brand refresh, a new website, creative direction, or a small business audit, I’ll listen, assess, and provide a clear plan to help your brand grow and stand out. Fill out the form below to start the conversation today.