case study: outdoors company branding process

Discover how we partnered with Banger Overland and Outdoors to build a strong, cohesive brand identity from the ground up. From initial discovery and research to the development of a compelling brand visuals, we brought the idea of a new company to life and gave it legs.

Dive in to the step by step journey of creating a brand that stays true to its ownership while standing out in the overland and outdoors industry.

After our one-hour discovery call, we uncovered two opposing concepts that illustrated where Banger wanted to take it’s company. One more hippie road trip with a touch of Western US and the other “alpha-energy” and more masculine feeling.

At first, the company was torn between what ideal client to cater to - the family that enjoys camping vacationing outdoors together or the hunter/fisherman overlander who’s probably an ex-marine. Both mood board options were approved and we moved into creating the logo suites for these concepts.

The challenge? Both options needed to incorporate a flashbang.

We ultimately landed on Concept 1, but Banger wanted to take their branding package to the next level. Pulling imagery from our initial discovery call, we created some on-brand illustrations to use throughout their marketing as well as on merchandise for their shop.

From hand drawn skulls and American-made weapons to landscapes and cowboy inspired layouts, we made sure to stick to our guns and bring the high-octane Banger energy to their merchandise.